Asset management and crypto-based product firm VanEck has launched its first collection of non-fungible tokens (NFT) to showcase the tokens’ real-world utility and build community.
The VanEck Community NFT is a collection of 1,000 tokens divided into several levels of rarity that each confer access to benefits such as early access to the company’s digital asset research, and invitations to in-person and virtual events.
“Since each NFT in the VanEck Community NFT is unique and scarce in their own right, the use of this NFT allows us to build an exclusive community where members who hold said NFT are invited to experiences and events where they can network with like-minded investors and crypto enthusiasts,” VanEck internal sales manager Matthew Bartlett told CoinDesk via email.
The Ethereum-based NFT collection is based around a series of memes featuring a character modeled after Alexander Hamilton, the first U.S. Treasury secretary, named “Hammy.” The project follows his exploration of the world of finance.
People who sign up for the collection will receive their NFT via airdrop the week of May 2. At the end of the month, the NFT will evolve into an avatar, with unique traits that will allow for exclusive access to VanEck content.
VanEck has launched several crypto products over the past several months. In mid-November, it launched its Bitcoin Strategy ETF (XBFT) that was one of the first bitcoin (BTC) futures exchange-traded funds approved in the U.S. In March, it released its Digital Assets Mining ETF (DAM).