The National Football League (NFL) is once again dabbling with non-fungible tokens (NFT), launching a series of card-themed collectibles tied to its upcoming player draft on Thursday.
The collection is live on the league’s Polygon-based marketplace, which it unveiled in November 2021 and has since been used for various playoff game ticketing promotions.
The NFTs will also be given out to members of this year’s “Inner Circle” club, which includes fans selected to represent each team on draft night.
A representative of the league told CoinDesk it has given out more than 500,000 NFTs tied to ticket purchases since the marketplace’s release. Of those 500,000, around 210,000 were directly interacted with by their owner, a 42% figure the league considered a win in terms of engagement.
“Those are just the ones we gave out for free, so we were impressed by the engagement numbers for sure,” Sam Rubinroit, the NFL’s director of club business development, told CoinDesk in an interview. “A good number of the NFTs we released for purchase sold out within 24 hours of their release.”
Rubinroit said the ticketing collectible platform is still very much in its “test and learn phase,” with larger plans cued up for the upcoming season. NFTs from its initial “Regular Season Clubs” collection were one point trading hands for thousands of dollars a piece, but have since cooled off to the $300-$600 range for the more popular teams.